The Economics of Recess is an exhibition on the intriguing world of food manufacturers’ marketing and advertising techniques directed toward children. The exhibition is most concerned with the marketing strategies of collectable toy campaigns that, -as consequence- encourage and cultivate hyper-consumerist and hyper-capitalist behaviours in the child’s play pattern psychology as well as on schooling grounds. The works in this exhibition depict how these collectable toy campaigns catalyse a form of playground currency, and a trending epidemic, disrupting the social order of the school playground. Based on the 1998 episode of Disney’s Recess, “Economics of Recess”, the episode follows the story of a trading sticker craze that takes over the school and depicts the economical and psychological models of currency. Moreover, as an environmentally-centred artist and parent, the body of work aims to convey and present work that further encourages sustainable thinking in child-directed snack promotions - from both an environmental and economic outlook.
Made in Wurundjeri Woi-wurrung country,
